In Japan, adult diapers are starting to outsell those for babies. That as birthrates plummet and society ages. Around 29% of the country\u2019s population is now over 65 and that percentage is only set to grow.<\/p>\n
Meanwhile, the number of babies born in the country fell for an eighth year in 2023.<\/p>\n
At diaper maker, Daio Paper, near Mount Fuji, factory, Manager Naoto Sugaya says the trend is clear.<\/p>\n
“The number of diapers we’re producing is increasing year by year thanks to the growing market for adult diapers in Japan. We’re also producing a wide variety of diapers on account of the growing number of customers.”<\/p>\n
Over the five years to 2027, Japan\u2019s adult diaper market is forecast to grow 16% to over USD 600 million.\u00a0Meanwhile, sales of baby diapers are set to shrink 8%, to around $530 million.<\/p>\n
A big diaper manufacturer, Oji Holdings, has already said it will stop selling baby diapers altogether.<\/p>\n
Daio Paper says it has no plans to stop making products for children, but they are no longer the priority.<\/p>\n
Marketing Manager, Kenji Nakata, says the firm is shifting its resources to focus on the adult market. They\u2019re also developing diapers that are discreet and can be worn without embarrassment.<\/p>\n
With countries around the world facing aging populations, Japan may not be the last to see diapers find new customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
With aging populations around the world, Japan may not be the last to see diapers for adults.<\/p>\n","protected":false},"author":58,"featured_media":965401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1277],"tags":[],"class_list":["post-965400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world-2"],"_links":{"self":[{"href":"https:\/\/elections.sabc.co.za\/elections2024\/wp-json\/wp\/v2\/posts\/965400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elections.sabc.co.za\/elections2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elections.sabc.co.za\/elections2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elections.sabc.co.za\/elections2024\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/elections.sabc.co.za\/elections2024\/wp-json\/wp\/v2\/comments?post=965400"}],"version-history":[{"count":0,"href":"https:\/\/elections.sabc.co.za\/elections2024\/wp-json\/wp\/v2\/posts\/965400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elections.sabc.co.za\/elections2024\/wp-json\/wp\/v2\/media\/965401"}],"wp:attachment":[{"href":"https:\/\/elections.sabc.co.za\/elections2024\/wp-json\/wp\/v2\/media?parent=965400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elections.sabc.co.za\/elections2024\/wp-json\/wp\/v2\/categories?post=965400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elections.sabc.co.za\/elections2024\/wp-json\/wp\/v2\/tags?post=965400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}